How To Do House Flipping Market Analysis

How To Do House Flipping Market Analysis?

May 27, 2021

Produced by:
Elizabeth Welgemoed

Elizabeth is a Senior Content Marketing Manager with over 10 years of experience in the field. Having authored or edited 1,000+ online articles, she is a prolific content producer with a focus on the real estate vertical.

A house flipping market analysis is one of the most important parts of doing a successful fix and flip and can be the make or break of your project. House flipping market analyses can take different forms depending on what information is needed or what kind of project the investor is planning to take on but the majority of these plans contain a few key elements.

A house flip analysis like this helps the investor determine the after repair value (ARV) of a property , assists them in creating a fair offer and find out if the property is worth purchasing and flipping. The analysis, when done correctly, should also help the investor to get a better idea of the gross profit they can get from the project once it is completed and goes on the market.

This is how to do your own market analysis the right way, and what it should ideally include:

Table of Contents

The Basics of a House Flipping Market Analysis

Any basic house flip market analysis should include some key elements in order to give as accurate results as possible. The first key element would be the inclusion of comparable properties on the market within the last two to three months. If you can’t any sold properties within this time range, you can extend the range to 6-12 months. This will involve finding out what type of properties sold recently, their prices and how long they were on the market prior to being sold.

Based on this data, investors doing a house flipping analysis should ask themselves, are home sales in their area going up or down? If house prices are going up, there may home flipping potential and the opportunity for the real estate investor to succeed. If prices are going down however, now might not be the time to buy in that area. A house flipper needs to know if the area they are buying in is headed for a downturn or if their investment will appreciate in value instead.

Home sales - are they going up or down

Another good way to assess the potential of an area is to find out if there are any major developments taking place in the neighborhood or metro area. It is generally a good sign if big companies are opening branches in a particular area, and this is especially true if supermarket chains are establishing outlets (or they have already).

The other question that needs to be answered is how long do these properties take to sell on average? If the total time listed on the market is decreasing, it means properties will sell faster as the average demand is higher. It’s always best to purchase a property in an area that is experiencing high demand for housing. Fix and flips are all about reselling the property as quickly as possible to avoid incurring carrying costs and other expenses that can eat into your gross profit.

Investors will also need to determine what the history of a property and its neighborhood is prior to buying. This will help guide their renovation budget and timeline.

Evaluating The Property

It’s important for a house flipper to know all the key components of an investment property when analyzing it – the year the property in question was built, the number of rooms and bathrooms and other important elements like potentially hazardous materials will all have an impact on a real estate investor’s timeline and budget for rehab costs.

Investors should take note of whether the property is on a public sewer or has a problematic hvac system, and any other similar information. The goal of the home flipper is to find a poorly maintained property that can be transformed into a highly desirable home with a few well executed renovations. At the same time, you need to avoid homes with extremely serious flaws, because the rehab costs could eliminate the potential profit that you could make during the deal.

Also, it is key to make note of how many times it has been sold in the past, including the previous purchase price. This will give the real estate investor a better idea of what to ask in the present. Information on previous home sales can often be found on Zillow.

Older homes are more likely to have had multiple additions or other alterations in the past, which can have a major impact on the total repair costs and prolong the project timelines. Moreover, older properties often have major design flaws like popcorn ceilings, and they can also harbor serious health risks like lead-based plumbing which will need to be addressed urgently prior to selling.

In contrast, modern properties are more likely to be turnkey homes that need very little to no renovation before going on the market. Turnkey homes are the suggested investments for investors with less experience in flipping and undertaking large-scale renovation.

How Old Is The Property

Renovations are what can make or break a fix and flip property and are what will draw in good buyers that follow through on their buying offers. As a home flipper, it is essential to focus renovation on spaces that will bring the most value to a property when reselling, as this will lead to more interested buyers in the long run.

The money the investor puts into the rehab can be recouped if the right types of renovations are done and their taxes filed correctly- but investors should bear in mind that some renovations will have no impact at all and should be avoided lest they cause unnecessary expense. You can find a full list of tax deductible expenses when flipping properties here .

When evaluating a property for investment, the investor should ideally know how to calculate the home’s value by using a variety of online tools. Our free online ARV calculator can help you assess the current value of your home and similar properties in your area. It’s a simple tool designed to help real estate investors make informed decisions about property acquisitions. This better prepares the investor for not only buying the property but for negotiating lower property taxes as an additional bonus.

Evaluating The Area

A good house flipping market analysis will evaluate the area that a property for sale is located in. Local governance, homeowner associations and school zones can have a large impact on a home’s value. An investor’s market analysis should include any notable school zones in their area and they should further make an effort to understand how it can impact the local property values positively. More often than not, good local schools are a big draw to buyers with families.

When people search for a new home, there are many factors that weigh in on their decision: amenities, neighborhood, size, rent or own, property condition and others will each play a part.

It can be helpful to find out how many people are moving to the area, versus how many are leaving. Investors can determine this by seeing how long properties remain on the market before selling. Low local housing inventory means the investor can push up the price on their own property as demand will be higher and push buyers to make competitive offers, while low demand will cause the property to stay listed for weeks. Plenty of this information can be found through the local Chamber of Commerce or Census Bureau.

What Is the Neighborhood Like - House Flipping Analysis

It’s similarly important to determine how affordable housing is in the area – investors can make use of the housing affordability index as a general guideline. Establishing affordability will help the investor understand what type of buyer they will be dealing with, let them know if their asking price is suitable and what buyer expectations will be. If the investor prices the property too high from the get-go, they’ll miss out on the first round of viewers and potential buying offers.

The local economy is essential to the performance of any property investment – a good job market, low levels of unemployment, and higher wages make for the ideal environment to buy and sell in. In times when the economy is bad and unemployment high, people are less likely to make big purchase offers.

The Importance of Factoring In Economic Events

Once the investor has gathered all of the above information, they can put it together into a formal and thorough house flipping analysis to use for their next property purchase. The general rule is that a minimum profit margin for a house flip should be at least 30% of the sales price, so investors should bear this number in mind when setting up their analysis. For more details on how to work out an offer price with a 30% margin, it is best to use our guide on the 70% rule.

In addition to all the local factors that form part of a comparative market analysis, it is also important to factor in economic events on a wider scale. For instance, when Covid-19 first arrived in the US, the real estate market went into a state of panic, and housing prices dropped as a result.

However, the interest rates of mortgages in the US were then dropped to historically low levels, while the economy continued to recover in the background. Interestingly, this economic climate has driven housing prices upward, primarily because there are more buyers than sellers in America right now. The low interests have stoked buyer appetites, but many home owners are simply unwilling to sell. This could lead to continued home appreciation for the next 12-24 months, across the US housing market.

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